docs: update call and pair product pages

src/pages/call.mdx

@@ -17,6 +17,12 @@ import { numberOfYears } from '~/utils';
 ## Who is this for?
 */}
 
+{/* Pain */}
+
+{/* Dream */}
+
+{/* Fix */}
+
 As a professional Software Developer and Consultant with over {numberOfYears} years of Drupal and PHP experience, I have a lot of knowledge that I use to help customers and their projects.
 
 ## Some things I can help you with
@@ -37,14 +43,22 @@ In this 1-on-1 video call, I can help you answer questions in these areas or any
 
 Price: {frontmatter.price}
 
+{/* 1st call to action */}
+
 <Button href={frontmatter.link} text="Book your call now" />
 
-## 100% money back guarantee!
-
-If you don’t find the call valuable, just let me know and I’ll refund 100% of the cost.
+{/* Social proof */}
 
 <Testimonials names={frontmatter.testimonials} />
 
+{/* Overcome objections */}
+
+## 100% money-back guarantee!
+
+If you don't find the call valuable, just let me know, and I'll refund 100% of the cost.
+
+{/* Uniqueness */}
+
 ## Who am I?
 
 - I'm an Acquia-certified Drupal expert with over {numberOfYears} years of development experience.
@@ -52,12 +66,16 @@ If you don’t find the call valuable, just let me know and I’ll refund 100% o
 - I'm a Drupal core contributor and maintain numerous Drupal projects, including the Override Node Options module, which is used on over 35,000 websites.
 - I'm a multiple-time DrupalCon speaker who regularly presents talks and workshops at conferences and meetups.
 
+{/* 2nd CTA */}
+
 <Callout title="Ready to book your call?">
   <Button href={frontmatter.link} text={`Book now for ${frontmatter.price}`} />
 
   <p class="mb-0">You can pay and reserve your time slot straight away. There are a limited number of available slots each month. If, after the call, you decide to do a longer engagement with me, the cost of this call will be deducted from that engagement.</p>
 </Callout>
 
+{/* Urgency */}
+
 ## Availability is limited
 
 I’m only available for a few 1-on-1 calls per month.